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Rock Your CareerĀ®: Be a Rock Star at Work!

Get ready to rock your career and achieve your goals. Use this personal brand evaluator to see where you stand and what you can do to own your career and uplevel your personal brand for career success on your terms. 

Let's roll!

-Wendy Terwelp

CEO, Founder

www.knocks.com

Find out where your personal brand stands by completing this exercise. Doing so, you're taking an important step toward increasing your earning capacity, promotability, career mobility, and visibility. 

Click the button below to start your personal brand assessment and find out if you're a best kept secret or a rising star.

Start

Question 1 of 39

I have a professional development plan with specific short- and long-term goals and I track my progress toward those goals. 

(Select all that apply)
A

Yes

B

No

Question 2 of 39

I know my top three strengths and regularly use these strengths in my current role.

(Select all that apply)
A

Yes

B

No

Question 3 of 39

I feel my work is meaningful and addresses my Four Core Values.

(Select all that apply)
A

Yes

B

No

Question 4 of 39

I know the top three adjectives that describe me and the One Word that most represents me.

(Select all that apply)
A

Yes

B

No

Question 5 of 39

I am clear about the one thing that may be sabotaging my career success. 

(Select all that apply)
A

Yes

B

No

Question 6 of 39

I regularly update my professional skills through ongoing training or education.

(Select all that apply)
A

Yes

B

No

Question 7 of 39

I am proactive and aware of what's happening in my work environment and I take action.

(Select all that apply)
A

Yes

B

No

Question 8 of 39

I regularly track my accomplishments and know how I've saved the company money, improved operations or added value each week.

(Select all that apply)
A

Yes

B

No

Question 9 of 39

I am respected and well compensated for my work.

(Select all that apply)
A

Yes

B

No

Question 10 of 39

I know I am responsible for my own success, decisions, and growth.

(Select all that apply)
A

Yes

B

No

Question 11 of 39

I am healthy. I eat well, exercise, get enough sleep, etc.

(Select all that apply)
A

Yes

B

No

Question 12 of 39

I have a coach, mentor, trusted advisor or personal board of directors who provide honest feedback.

(Select all that apply)
A

Yes

B

No

Question 13 of 39

I regularly obtain feedback from my leaders, team, and colleagues for ongoing career development.

(Select all that apply)
A

Yes

B

No

Question 14 of 39

When people introduce me, they all use similar words to describe me.

(Select all that apply)
A

Yes

B

No

Question 15 of 39

I know the way I see myself, including my greatest strengths, is the same way others see me.

(Select all that apply)
A

Yes

B

No

Question 16 of 39

I can clearly describe what differentiates me and makes me stand out from my competitors or colleagues.

(Select all that apply)
A

Yes

B

No

Question 17 of 39

My clothing style and appearance reflects my career goal and aligns with my target audience (those who need to know about me).

(Select all that apply)
A

Yes

B

No

Question 18 of 39

I am a recognized thought leader in my industry.

A

Yes

B

No

Question 19 of 39

I have a plan for increasing my visibility inside my organization (e.g. sharing ideas, contributing in meetings, volunteering, leading projects, etc.)

A

Yes

B

No

Question 20 of 39

I have a strong network of people from multiple generations, backgrounds, and experiences who lobby for my success.

(Select all that apply)
A

Yes

B

No

Question 21 of 39

I build bridges to other departments and provide resources, ideas or feedback.

(Select all that apply)
A

Yes

B

No

Question 22 of 39

I've mentored a newbie in the past year.

(Select all that apply)
A

Yes

B

No

Question 23 of 39

I regularly use a networking sound bite that showcases my differentiator and demonstrates my value in bottom-line terms.

(Select all that apply)
A

Yes

B

No

Question 24 of 39

I've introduced people in my network to each other in the past week. 

(Select all that apply)
A

Yes

B

No

Question 25 of 39

I've added someone to my network this week (LinkedIn counts!).

(Select all that apply)
A

Yes

B

No

Question 26 of 39

I interact with my network daily, either via social media, video conferencing, email, phone or in person.

(Select all that apply)
A

Yes

B

No

Question 27 of 39

I follow up and follow through on what I say I will do.

(Select all that apply)
A

Yes

B

No

Question 28 of 39

I've pruned negative people from my network (or limit my contact with them).

(Select all that apply)
A

Yes

B

No

Question 29 of 39

I hold a leadership role in a professional or philanthropic organization. Or actively participate on a committee.

(Select all that apply)
A

Yes

B

No

Question 30 of 39

I've documented my achievements in bottom-line terms and scheduled a meeting with my boss to review.

(Select all that apply)
A

Yes

B

No

Question 31 of 39

I've conducted a presentation to a group (including work groups or professional associations) in the past six months either in person or online.

(Select all that apply)
A

Yes

B

No

Question 32 of 39

I have a current bio, which can be modified for social media, speaking engagements, articles, books and more. And current professional headshot.

(Select all that apply)
A

Yes

B

No

Question 33 of 39

I've been quoted or featured in national media, local media, industry publications, blogs, podcasts or other media in the past six months.

(Select all that apply)
A

Yes

B

No

Question 34 of 39

I've Googled or searched my name online in the past week and proactively manage my online presence.

(Select all that apply)
A

Yes

B

No

Question 35 of 39

I have an online hub (personal website, blog, about.me), which is the go-to source for my online brand because I update and link to it regularly.

(Select all that apply)
A

Yes

B

No

Question 36 of 39

I've published a blog post, article or whitepaper in the past six months. (Or a book!)

(Select all that apply)
A

Yes

B

No

Question 37 of 39

I'm well known for a specific area of expertise, thought leadership or view.

(Select all that apply)
A

Yes

B

No

Question 38 of 39

I've received recognition, honors or awards for my work or contributions in the past year.

(Select all that apply)
A

Yes

B

No

Question 39 of 39

I have my own branded identity system (font, color, images, etc.) that I apply to all my self-marketing materials (bio, resume, business cards, networking cards, email signature, social media profiles, website, etc.)

(Select all that apply)
A

Yes

B

No

Confirm and Submit